Small Business represents 99.7% of all employer firms and employes the majority of workers in the U.S. Most of my clients fall into the small and micro business classifications and many are asking why the support for the “little” guy hasn’t filtered down to them.
I don’t know anyone who can answer that question and I can’t begin to discuss it without getting a little hot under the collar.
The only thing I can advise is just be frugal and smart about investing in your business – for both the short and long term results. The least expensive and the easiest is updating or remodeling your existing brand and your channels of advertising.
A Website Remodel can create greater interest for your return customers as well as capturing new ones. Initiating an e-touch program using your own client lists can remind your customers you are still a viable business. Refreshing a logo that is outdated or doesn’t fit your brand experience can help to better tell your story. Targeting your demographics to focus your website for better Search Engine Optimization. These are all effective ways to bolster your business now and in the future, without too much of a financial investment.
So if you feel that you weren’t invited to the party, don’t let that stop you from throwing one of your own. And you never know, a new party may show up, one that more of us are invited to.
Illustration by: J. Scott Collard