J. S. Collard Design

Making Lives Better Through Advertising Arts

Marketing | J.S. Collard Design Vancouver WA

Working with clients to promote their cause

Dialysis AdvocatesJ.S. Collard Design has been working with one of their client, Dialysis Advocates, to create a greater awareness of the infractions of Dialysis providers, especially DaVita and Fresenius.  On their Facebook page, we are now getting over 5,000 views on some of the posts concerning patient abuse by Dialysis Providers.  We are using Social Media and their website Blog to bring their cause to the attention of the general public.

Dialysis Advocate is an advocacy for patients who are traversing the dialysis treatment process.   They are a resource for better healthcare.   They advocate patient rights to which they are entitled under the law.

Visit their Facebook Page or their Blog to see the results.

Broadcast Newsletters

CC_Newleters

J.S. Collard Design is a Constant Contact Business Partner.  E-mail notifications and newsletters are an excellent and cost effective way to communicate to your customers.  Constant Contact®, Inc. wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. Constant Contact helps small businesses, associations, and non-profits connect and engage with their next great customer, client, or member.  Grow with Email Marketing.  Start your FREE email campaign today!

ParkingZone E-Commerce Website

ParkingZone

ParkingZone wanted to update their website and create a better shopping experience for its customers.  J.S. Collard Design worked with their extensive database of products an chose to produce the site in a Magento platform.  The new website development allows content management options they didn’t have before making the shopping experience a lot easier to navigate and purchase products.

Walking Map for Vancouver Watershed Alliance

Vancouver Watershed Alliance

J.S. Collard Design created a 12 x 19-inch foldout Walking Map for the Burnt Bridge Creek Greenway and Columbia Renaissance Trails with an accompanying informational Tri-fold for the Vancouver Watershed Alliance.  JSC created the illustrative aerial trail and roadway maps, copywriting, and photography.

Advocacy Website for Dialysis Patents

Dialysis Advocates Website

The design for this website had to be inviting yet powerful to spotlight the problems many dialysis patients often face when receiving treatment.  The site has secure contact forms and an anonymous forum for patients or staff to post problems with out fear of retribution.

Data Without Creative Is A Boring Ride

The Boot - More that one way to look at things (JSC)

For years, the buzz around the marketing cooler has been the talk of Analytics, Target Market, Customer Demographics, Data Cultivation and so on.  They’ve taken the front seat in driving the marketing bus.  Don’t get me wrong, they should be right up there and every CEO and business owner needs to keep them in mind when making any advertising road trip.

But making all promotional materials data driven alone is like handing over your brand to an accountant.  Now I don’t want to get any death threats from accountants, I have friends who are accountants and they do a great job on taxes and stuff.  We all have our own expertise!  I can’t make heads or tails of the IRS tax codes for corporations, and not one of my number crunching friends can draw a decent reposing nude on a bar napkin (let alone come up with a full fledged creative campaign).

Each day consumers are bombarded with thousands of advertising impressions.  Consumers want to develop a relationship with a company who has personality and that is projected through the creative.  Data by itself only lets you know where you want to be.  Creative is the vehicle that gets you there.  So, How’s Your Ride?

If your message is boring, what consumer would want to travel with you?

Merging data with creative and clever solutions will cut through the clutter and the mediocre.  Getting noticed is the key.  First you have to get their attention and then you can make them a customer.