J. S. Collard Design

Making Lives Better Through Advertising Arts

Logo Design | J.S. Collard Design Vancouver WA

MARKETING TOOLS FOR YOUR BUSINESS

In preparing a effective marketing plan for a business, there are certain tools that are absolutely necessary to ensure success in the market place.  Your marketing tools need to look professional so they will reflect your credibility. Established or new businesses who take the time to build a consistent image will engender trust. Companies that don’t focus on brand run the risk of appearing small, cheap, or inexperienced. Discerning customers will know the difference, and choose accordingly.

You want your product or service to stand out from your competition. Why should a prospective customer choose you?  Your individual marketing tools are the elements that help in the customer acquisition process.

If you’d like to discuss this further, contact me, or give me an old fashion call – 1.360.573.9393

Your Brand Consistency

Making sure your Company Brand is consistent, you need to have a cohesive plan in place to promote your business.

Your marketing efforts should consider:

  • Consistent look & feel of all marketing materials from online to outgoing messages
  • Identify and build relationships with your target audience
  • Promote your services and understand what challenges your target audience wants to solve

If you need any help, I’m available to discuss your marketing needs.

Contact me, or give me an old fashion call – 1.360.573.9393

Broadcast Newsletters

CC_Newleters

J.S. Collard Design is a Constant Contact Business Partner.  E-mail notifications and newsletters are an excellent and cost effective way to communicate to your customers.  Constant Contact®, Inc. wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. Constant Contact helps small businesses, associations, and non-profits connect and engage with their next great customer, client, or member.  Grow with Email Marketing.  Start your FREE email campaign today!

ParkingZone E-Commerce Website

ParkingZone

ParkingZone wanted to update their website and create a better shopping experience for its customers.  J.S. Collard Design worked with their extensive database of products an chose to produce the site in a Magento platform.  The new website development allows content management options they didn’t have before making the shopping experience a lot easier to navigate and purchase products.

Advocacy Website for Dialysis Patents

Dialysis Advocates Website

The design for this website had to be inviting yet powerful to spotlight the problems many dialysis patients often face when receiving treatment.  The site has secure contact forms and an anonymous forum for patients or staff to post problems with out fear of retribution.

GreenDrop Recycling and Composting Stations Website Development

GreenDrop Recycling and Composting Station Website Design

Working with Pacific Cascade Corporation, J.S. Collard Design developed the content, illustrations, and most photography on the website.  Pacific Cascade markets the uniquely effective GreenDrop Recycling Station that was designed through the efforts of the Portland Trail Blazers Head Office to reduce their environmental footprint while minimizing expenses and being fiscally responsible through sustainable operations

Arts of Clark County Tri-fold Brochure

AoCC TriFold

 

Arts of Clark County needed a brochure to promote the organization and its purpose.  J.S. Collard Design created the water drop illustration and the layout that features many artists and organizations in Southwest Washington.