Making Lives Better Through Advertising Arts
Nineteenth-century retailer John Wanamaker is responsible for perhaps the most repeated line in marketing: “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
Today, marketers are grappling with the Wanamaker Paradox: The more we learn which half of advertising is working, the more we realize we’re wasting way more than half.
In May of 2014, the City of Vancouver partnered with the Southwest Washington Art Galleries and the Vancouver Downtown Association to designate the Vancouver Arts District.
Vancouver Arts District goals are to acknowledge the hard work done by arts organizations, especially for the monthly First Friday Art Walks, to grow attendance for all arts programming, and to encourage culture-friendly businesses to locate in the district.
To visually promote the Vancouver Arts District, three local graphic designers were asked to contribute logo concepts for the arts district. The final chosen design was submitted from J.S. Collard Design.
“We are very pleased to have been asked to submit a logo concept with all the talented graphic designers in Southwest Washington. J.S. Collard Design is very committed to assist economic development through the arts. It’s a great honor to have our design chosen to represent the Vancouver Arts District throughout the community”, stated Scott Collard of J.S. Collard Design.
Maureen Andrade, who headed the committee to establish the arts district said, “Scott Collard blends a high level of creativity and professionalism in his craft. Working with him on the logo for the Vancouver Arts District was easy. At the end of the selection process, his design won out with both the arts and business communities. On behalf of the Vancouver Arts District, thank you Scott!”
Recently signs have been posted to indicate the Vancouver Arts District to designate the Downtown corridor with external boundaries of Columbia Street, Sixth Street, 13th Street and Ft. Vancouver Way.
VANCOUVER ARTS DISTRICT VISION
Celebrating diverse artistic expressions and raising community awareness of visual, performing, and public arts.
Learn more about Vancouver Arts District
J.S. Collard Design has been working with one of their client, Dialysis Advocates, to create a greater awareness of the infractions of Dialysis providers, especially DaVita and Fresenius. On their Facebook page, we are now getting over 5,000 views on some of the posts concerning patient abuse by Dialysis Providers. We are using Social Media and their website Blog to bring their cause to the attention of the general public.
Dialysis Advocate is an advocacy for patients who are traversing the dialysis treatment process. They are a resource for better healthcare. They advocate patient rights to which they are entitled under the law.
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ParkingZone wanted to update their website and create a better shopping experience for its customers. J.S. Collard Design worked with their extensive database of products an chose to produce the site in a Magento platform. The new website development allows content management options they didn’t have before making the shopping experience a lot easier to navigate and purchase products.
Alicorn Stables had a definite idea of what they wanted for a logo. J.S. Collard Design translated their desires into a graceful logo.
J.S. Collard Design created a 12 x 19-inch foldout Walking Map for the Burnt Bridge Creek Greenway and Columbia Renaissance Trails with an accompanying informational Tri-fold for the Vancouver Watershed Alliance. JSC created the illustrative aerial trail and roadway maps, copywriting, and photography.
Dr. Russell Church, DMD came to J.S. Collard Design to have them update the previous web design they produced. Russell was moving to a new location and wanted to expand the features on the site while still maintaining HIPPA requirements.
The design for this website had to be inviting yet powerful to spotlight the problems many dialysis patients often face when receiving treatment. The site has secure contact forms and an anonymous forum for patients or staff to post problems with out fear of retribution.
J.S. Collard Design created the previous website design for Rusty Grape Vineyards and was asked to remodel the website with an updated view and content management features.