Inbound marketing allows customers to interact with brands on their terms, and on their own time. It has become more about making connections, creating two-way interactive relationships and offering customers more than just selling products or services.
News & Updates Vancouver WA | J.S. Collard Design
J.S. Collard Design worked with Pacific Cascade Corporation (PCC), the parent of the ParkingZone who is the largest provider of parking facility supplies and valet equipment, to launch a newly re-branded version of its website, www.ParkingZone.com. For the new website, the ParkingZone first had J.S. Collard Design create a new original logo to strategically build and strengthen it’s new brand experience.
Key features of the site include a streamlined, inviting design that is responsive on all devices including smartphones, a more engaging user experience with a reorganized navigation and augmented search capabilities, increased security protocols, while maintaining its popular Live Chat capabilities, payment options including using a Purchase Order for our customers who have setup terms for convenient 24/7 on-line shopping, and showcasing the largest selection of parking, traffic, and valet supplies on the web.
Additionally, the new website has far more features including improved links and instructional videos on individual product pages. “We’re excited to roll out our remodeled website with all of its new capabilities,” said Mark Curtis, President of Pacific Cascade Corporation, who is featured in the Home page intro video. “It’s great to welcome our customers to our website and share something of ourselves in a fun and friendly way. We want to let our customers know we’re here to help them find any product or solution that will solve any challenges they may experience in the daily operations of their parking facility.”
deanna meyer, PCC Website Coordinator, explained, “the site’s refreshed and simplified look, improved navigation and better product content, and optimization for mobile devices gives our customers an improved way to interact with the ParkingZone online”. She added, “the site includes timely Promotional items as well as the latest innovations in our Just Arrived section.”
The new logo, designed by J. Scott Collard, Marketing Director and Graphic Coordinator for PCC and principle owner of J.S. Collard Design , has been updated with clean graphic elements and employs a custom designed logotype exclusive to the ParkingZone. The website design then followed the new logo brand guidelines and pallet to frame the new look and feel of the updated website.
“This was a highly collaborative re-branding effort between our in-house staff and support personal that culminated in a new experience for our customers,” added Curtis. “We are pleased with the final product and hope everyone who visits our site to either order a product or look for industry white papers will feel the same”.
Nineteenth-century retailer John Wanamaker is responsible for perhaps the most repeated line in marketing: “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
Today, marketers are grappling with the Wanamaker Paradox: The more we learn which half of advertising is working, the more we realize we’re wasting way more than half.
J.S. Collard Design has been working with one of their client, Dialysis Advocates, to create a greater awareness of the infractions of Dialysis providers, especially DaVita and Fresenius. On their Facebook page, we are now getting over 5,000 views on some of the posts concerning patient abuse by Dialysis Providers. We are using Social Media and their website Blog to bring their cause to the attention of the general public.
Dialysis Advocate is an advocacy for patients who are traversing the dialysis treatment process. They are a resource for better healthcare. They advocate patient rights to which they are entitled under the law.
J.S. Collard Design was hired to produce a logo for the new insurance service offered at iQ Credit Union. The image needed to be compatible with the current branding activities of the credit union while communicating a totally new and separate service. Working with Denis Marsh, president of the insurance division, J.S. Collard Design developed the new identity with a customized typeface to match the existing iQ, wider color pallet and descriptive tag.