Inbound marketing allows customers to interact with brands on their terms, and on their own time. It has become more about making connections, creating two-way interactive relationships and offering customers more than just selling products or services.
David Bowie – Ziggy – Labyrinth – Major Tom – so many more. I saw his ground-breaking transformations and have great respect for his fabulous talent. I will miss his genius, but his music will live on.
J.S. Collard Design worked with Pacific Cascade Corporation (PCC), the parent of the ParkingZone who is the largest provider of parking facility supplies and valet equipment, to launch a newly re-branded version of its website, www.ParkingZone.com. For the new website, the ParkingZone first had J.S. Collard Design create a new original logo to strategically build and strengthen it’s new brand experience.
Key features of the site include a streamlined, inviting design that is responsive on all devices including smartphones, a more engaging user experience with a reorganized navigation and augmented search capabilities, increased security protocols, while maintaining its popular Live Chat capabilities, payment options including using a Purchase Order for our customers who have setup terms for convenient 24/7 on-line shopping, and showcasing the largest selection of parking, traffic, and valet supplies on the web.
Additionally, the new website has far more features including improved links and instructional videos on individual product pages. “We’re excited to roll out our remodeled website with all of its new capabilities,” said Mark Curtis, President of Pacific Cascade Corporation, who is featured in the Home page intro video. “It’s great to welcome our customers to our website and share something of ourselves in a fun and friendly way. We want to let our customers know we’re here to help them find any product or solution that will solve any challenges they may experience in the daily operations of their parking facility.”
deanna meyer, PCC Website Coordinator, explained, “the site’s refreshed and simplified look, improved navigation and better product content, and optimization for mobile devices gives our customers an improved way to interact with the ParkingZone online”. She added, “the site includes timely Promotional items as well as the latest innovations in our Just Arrived section.”
The new logo, designed by J. Scott Collard, Marketing Director and Graphic Coordinator for PCC and principle owner of J.S. Collard Design , has been updated with clean graphic elements and employs a custom designed logotype exclusive to the ParkingZone. The website design then followed the new logo brand guidelines and pallet to frame the new look and feel of the updated website.
“This was a highly collaborative re-branding effort between our in-house staff and support personal that culminated in a new experience for our customers,” added Curtis. “We are pleased with the final product and hope everyone who visits our site to either order a product or look for industry white papers will feel the same”.
Nineteenth-century retailer John Wanamaker is responsible for perhaps the most repeated line in marketing: “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
Today, marketers are grappling with the Wanamaker Paradox: The more we learn which half of advertising is working, the more we realize we’re wasting way more than half.
In May of 2014, the City of Vancouver partnered with the Southwest Washington Art Galleries and the Vancouver Downtown Association to designate the Vancouver Arts District.
Vancouver Arts District goals are to acknowledge the hard work done by arts organizations, especially for the monthly First Friday Art Walks, to grow attendance for all arts programming, and to encourage culture-friendly businesses to locate in the district.
To visually promote the Vancouver Arts District, three local graphic designers were asked to contribute logo concepts for the arts district. The final chosen design was submitted from J.S. Collard Design.
“We are very pleased to have been asked to submit a logo concept with all the talented graphic designers in Southwest Washington. J.S. Collard Design is very committed to assist economic development through the arts. It’s a great honor to have our design chosen to represent the Vancouver Arts District throughout the community”, stated Scott Collard of J.S. Collard Design.
Maureen Andrade, who headed the committee to establish the arts district said, “Scott Collard blends a high level of creativity and professionalism in his craft. Working with him on the logo for the Vancouver Arts District was easy. At the end of the selection process, his design won out with both the arts and business communities. On behalf of the Vancouver Arts District, thank you Scott!”
Recently signs have been posted to indicate the Vancouver Arts District to designate the Downtown corridor with external boundaries of Columbia Street, Sixth Street, 13th Street and Ft. Vancouver Way.
VANCOUVER ARTS DISTRICT VISION
Celebrating diverse artistic expressions and raising community awareness of visual, performing, and public arts.
Learn more about Vancouver Arts District
J.S. Collard Design has been working with one of their client, Dialysis Advocates, to create a greater awareness of the infractions of Dialysis providers, especially DaVita and Fresenius. On their Facebook page, we are now getting over 5,000 views on some of the posts concerning patient abuse by Dialysis Providers. We are using Social Media and their website Blog to bring their cause to the attention of the general public.
Dialysis Advocate is an advocacy for patients who are traversing the dialysis treatment process. They are a resource for better healthcare. They advocate patient rights to which they are entitled under the law.
J.S. Collard Design is a Constant Contact Business Partner. E-mail notifications and newsletters are an excellent and cost effective way to communicate to your customers. Constant Contact®, Inc. wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. Constant Contact helps small businesses, associations, and non-profits connect and engage with their next great customer, client, or member. Grow with Email Marketing. Start your FREE email campaign today!
ParkingZone wanted to update their website and create a better shopping experience for its customers. J.S. Collard Design worked with their extensive database of products an chose to produce the site in a Magento platform. The new website development allows content management options they didn’t have before making the shopping experience a lot easier to navigate and purchase products.
J.S. Collard Design created a 12 x 19-inch foldout Walking Map for the Burnt Bridge Creek Greenway and Columbia Renaissance Trails with an accompanying informational Tri-fold for the Vancouver Watershed Alliance. JSC created the illustrative aerial trail and roadway maps, copywriting, and photography.